How to get a company to sponsor you

how to get a company to sponsor you

How To Get Sponsored By A Supplement Company

How to Ask a Company to Sponsor You Planning for How to Ask a Company for a Sponsorship. Companies sponsor events and organizations for different reasons. Stress the Benefits of Sponsorship. Sponsorship isn't free money. Any company that supports your cause expects something Craft a . Feb 25,  · How to Attract Corporate Sponsors. Start with a story. It could be your story, or the story of someone whose life you changed. "Whatever you do, tell a story. This will get your Describe what you do. This is your mission statement. It explains why you do what you do. Benefits. You need to have Author: Eve Gumpel.

The bank declined your loan application. Mom, Dad, and the next-door neighbor don't have money to spare. So how can you fund your business's growth, book publication, or live event? Meet Linda Hollander, the author of Bags to Riches. That's right. When Linda needed more revenue for her business and events, she sought out corporate sponsors and found that these companies were actually willing to give her money! Why are companies doing this? It's simple. According to Hollander, sponsorships are giving them better returns than traditional advertising.

Who and what will corporate sponsors fund? You might be surprised. They will fund small businesses, events, life and business coaches, speakers, authors, entertainers, show hosts, athletes, self-help experts, health-and-wellness practitioners, Internet TV and radio shows, how to get a company to sponsor you, online and offline magazines, non-profit charities, and social entrepreneurs.

Even if you don't fall into this list, it may be worth taking up public speaking or writing a book to funnel more profits into your business! And it's not incredibly difficult either. Then repeat the process again for yearly renewals.

Are you ready to explore the idea of sponsorships? Here are Hollander's seven powerful tips for success. One of the biggest mistakes people make is that they wax rhapsodic about their business, but don't talk how they can benefit their sponsor. Sponsors want you understand their company, marketing campaigns, goals and visions. You can learn this in your initial conversation with the sponsor, on social media or on the sponsor's web site. How to get a company to sponsor you your prospective sponsor is a public company, you can order the annual report.

When you talk to the sponsor, remember to ask them about their goals first, then go into your presentation and tell them how you can help them accomplish their goals. Be Clear about Your Demographic In the world of corporate sponsorships, your demographic also called the target audience is one of the most valuable assets that you can offer a corporate sponsor.

There are various ways to research your demographic. Do an Internet search for statistics on your target demographic. What publications do they read? Order a media kit for these publications and what countries does the us not have diplomatic relations with some great statistics about your demographics.

Sponsors want to know that you have extended reach to people who buy things think Oprah. These could be your clients, people on your email list, your company database, your advisory board and your strategic alliances. Remember if you don't have extended reach to lots of people, then others how to get a company to sponsor you. Use the powerful strategies of borrowed credibility, media, and joint ventures. Have Cause-Related Marketing Opportunities Cause-related marketing is a sales or promotional partnership between the sponsor and a property helping the community.

People buy more from companies that give back to the community, so the sponsor wants to be known as a good corporate citizen. By aligning their brand with the life-changing work that you do, sponsors can bask in the "halo effect. The sponsor proposal is the most important, but least-understood, document in the sponsor industry.

If you want top-tier sponsors, you need a compelling sponsor proposal. This is basically a business plan--and snapshot of the benefits of your property. It contains the story of your property, mission statement, sponsor benefits, demographics, marketing plan, goals, media opportunities, advisory board, and the sponsor fees. Borrow Experience Sponsors want experience, but don't worry. If you don't have it, someone else does. Tell the sponsor about your previous experience in a related business.

Surround yourself with key influencers on your advisory board. Tell the sponsor about leading-edge companies that you know or have worked with.

Get creative to sell the sponsors on your concept. They may test you to see if you do what you say. Get them their information on time and arrive early to appointments. Keep in mind that you need to pass their unspoken tests to see if you can handle their brand image.

Learn more about what you have to offer a corporate sponsor. Tune in live or download the interview later. Innovate Creativity Invent Design Pivot. Top Stories. How to get rid of spyware guard 2008 Videos. You know you have quality and value to offer your sponsors. Dream big. Now go out and get them! Sponsored Business Content.

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Jul 03,  · If you have a product-based company, consider donating your goods to a related non-profit (i.e. wetsuits to an environmental organization). Other Sponsorship Options: Examples of .

When I first started on my sponsorship journey there was very little information or help available. So I tried a whole range of different ideas and strategies on how to get sponsored. There are 5 easy-to-follow steps that you can start with right away and, if you follow them carefully, the process will work for you too.

Before you start to look for sponsorship, you need something that sponsors want: access to your audience. If you do your job, you will enjoy sponsorship success.

First, though, you need to build your minimum viable audience. Your minimum viable audience is the smallest possible market of fans that will provide your sponsor with a return on their investment. The minimum size of the audience will depend upon the nature of your sponsorship opportunity, how passionate your fans are, and how connected you are to them. Some sponsorship opportunities are more likely than others to attract passionate fans. Good examples are sports, entertainment, hobbies, personal development and cause-related organisations.

They often attract passionate fans, who have a strong affinity for brands that support their passion. The other determining factor is how connected you are to your audience.

A direct relationship has the greatest influence. Your aim is to build a minimal viable audience, creating connections and strengthening relationships as you go. The stronger the relationships, the fewer audience members you need to represent a viable opportunity for a potential sponsor. Never before has it been easier to build your audience and create direct relationships. Think website, social media and email subscribers.

The Internet can provide you with all the tools you need to succeed. My personal favourite is the Wix website builder , which allows you to design and build your own high-quality website. Once your website is up and running, the objective is to drive traffic to your website via various channels such as social media, SEO, and live events and to encourage visitors to join your audience.

From there you begin to create relationships, and turn visitors into fans. Social media platforms help you connect with your audience, increase awareness about you and your organisation, and drive traffic to your website. Each social media platform has its own identity. This identity is shaped by the audience demographic, and the things a particular demographic is interested in.

Choose the right social media platforms — those your audience uses. Where does your audience hang out online? Like anything worthwhile, this part of the process takes time. Customise your message and voice based on the platform and audience.

One of the best ways to create relationships with your audience is with an email list. In subscribing to your list, people give you their permission to communicate with them.

Use your website to build your email list. Include an email subscription form that visitors can fill in to join your list. There are various tactics you can use to encourage them to join. Here are some examples:.

Segmentation means dividing your audience into groups according to certain characteristics. By doing this, you demonstrate to the sponsor that you have a good understanding of your audience and can provide specifically targeted promotional opportunities. Here are some common segments that can be customised to suit your audience, listed from least to most engaged:. Information-gathering techniques, such as surveys and one-on-one interviews, can be very time consuming in the initial stage of getting to know your audience better.

I recommend the following simple techniques:. However, there is a way. Niche online groups and forums that your audience visits are a rich source of information to help you understand their attitudes and aspirations. Follow the threads of conversations. You can learn a lot about what makes your audience tick, from the challenges they face to their goals and motivations. Here are several groups and forums you should investigate:. Rather than focus on an individual sponsor, decide which industry you will target.

The aim is to contact multiple sponsors in the same industry. This maximises the use of your time and increases the chances of getting one or more face-to-face meetings. To maximise your chances of getting sponsored, the industry you choose should satisfy one or preferably more of the following criteria:. You will focus particularly on the challenges that you are uniquely qualified to address, using the 6 benefits of sponsorship.

For more information on the benefits of sponsorship see 6 reasons why you should be sponsored. Sponsorship is a numbers game.

The more potential sponsors you contact, the more likely you are to get that all-important meeting. When you have decided which industry to target, make a list of companies in the industry that meet the following criteria:. You should aim for a list of 10 to 20 businesses that operate within the selected industry, share your audience, are looking for customers in the areas where you operate, and are a good fit in terms of size. Now that you have a list of 10 to 20 companies, you need to have the right contact information — details for the person to whom you will send you sponsorship pitch.

You should contact someone who can schedule a meeting with you, and ultimately approve a sponsorship agreement. For detailed information on how to prepare your sponsorship pitch take a look at The Perfect Sponsorship Pitch.

It guides you through the entire pitch process and includes a complete sponsorship pitch that I have personally used to get sponsored. The Perfect Sponsorship Pitch — your complete guide to making successful connections with sponsors. Click in the image below to get your copy today. The key to the success of your sponsorship pitch is to have the right person open and read the package. Your sponsorship pitch and subsequent phone call have convinced a sponsor to meet with you face-to-face and discuss the opportunity further.

Now you must prepare thoroughly for your meeting. Subscribe to the Practical Sponsorship Ideas email newsletter and receive regular sponsorship seeking insights plus a copy of "10 questions you must ask a sponsor before preparing a sponsorship proposal". The second part — getting an initial agreement from the sponsor — can be a little more tricky.

Here is the approach I use. When people make a verbal or written commitment to others, they are more likely to follow through and remain consistent with their previous commitment. When you are dealing with potential sponsors, this commitment and consistency will help.

Ideally, you can nudge them towards commitment to a sponsorship opportunity by asking them to agree to a series of requests. As you can see, by agreeing to the series of requests above, the sponsor is making incremental commitments towards saying yes to your sponsorship proposal.

They are not being asked to say yes straight away, but you are gently guiding them through the process, educating and influencing them along the way.

To sign the deal, I knew I had to match, or better, this result. Be flexible. Adjust your approach, based on what you learn from sponsors. For a sponsorship partnership to be successful, there must be three winners. Winner 1: Your Audience. You have a duty to your loyal and passionate fans to make sure that any partnership with a sponsor enhances and adds value to their experience.

Winner 2: Your Sponsor. Sponsorship is the art and science of tapping into the emotion and passion of your target audience and connecting them with your sponsor in a meaningful and positive way.

Winner 3: You. Ultimately, you must benefit from any partnership. I often see sponsorship seekers undervaluing their contribution. To be successful:. The sponsorship proposal is not a sales tool. You are no longer trying to convince the sponsor that the opportunity is good for business.

That work has already been done in the previous steps. The objective of the sponsorship proposal is to have the sponsor agree to the terms and conditions, and to formalise your partnership.

For more detailed information see 10 steps to create a winning sponsorship proposal. If you follow the 5 steps outlined above you will get sponsored. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Welcome to Practical Sponsorship Ideas. Here are the 5 steps to follow on how to get sponsored. Build your minimum viable audience Research your sponsorship prospects Prepare your sponsorship pitch Meet with your sponsor Create your winning sponsorship proposal Click the image to download the full info-graphic.

How to get sponsored — the 5-step process Step 1: Build your minimum viable audience Before you start to look for sponsorship, you need something that sponsors want: access to your audience.

Simply put, your job is to: Build an audience of passionate fans your sponsor can market to Help your sponsor leverage the benefits of your sponsorship opportunity Provide your sponsor with a good return on investment If you do your job, you will enjoy sponsorship success. Build your audience Never before has it been easier to build your audience and create direct relationships. Social Media Social media platforms help you connect with your audience, increase awareness about you and your organisation, and drive traffic to your website.

Facebook: Videos and curated content Instagram: High-res photos, quotes and stories Twitter: News, blog posts, and GIFs LinkedIn: Jobs, company news, and professional content Pinterest: Infographics and step-by-step photo guides Email Subscribers One of the best ways to create relationships with your audience is with an email list.

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